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Can consumers distinguish event sponsors from ambush marketers?
Reinhard Grohs (Speaker)
Elisabeth Wolfsteiner (Speaker)
Wagner, U.
(Speaker)
MODUL University Vienna
School of International Management
Activity
:
Talk or presentation
›
Oral presentation
Period
26 Jun 2025
Event title
FAG Workshaop 2025
Event type
Conference
Location
Montpellier, France
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Degree of Recognition
International
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