The effect of implicit versus explicit country-of-origin cues on consumers’ willingness to pay for a brand

  • Gabriela Montanari (Speaker)
  • Adamantios Diamantopoulos (Speaker)
  • Wagner, U. (Speaker)

Activity: Talk or presentation › Oral presentation

Period28 Sept 2023
Event titleEMAC Regional Conference
Event typeConference
LocationPiraeus, GreeceShow on map
Degree of RecognitionInternational