Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode

Marion Garaus (Speaker)

Activity: Talk or presentation › Oral presentation

Period	27 Jun 2019 → 29 Jun 2019
Event title	ICORIA Conference
Event type	Conference
Location	Krems, AustriaShow on map

Related content

Research output
Traditional TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode
Research output: Contribution to conference › Paper › peer-review