Andreas Zins

Andreas H. Zins holds the position of a Full Professor of Tourism Management. Dr. Zins lectures entrepreneurship, marketing, tourism marketing, modelling of consumer and travel behaviour. His research interests are: consumer behavior, marketing research, social impacts, computer assisted and web-based interviewing, theme parks and related leisure attractions. Books on strategic management for tourism organisations (1993), tourism expenditures (1996, 1999), all-inclusive tourism products (2001) and on an integrated framework for evaluating customer presence services (2002) appeared in German language. He contributed 27 book chapters and is responsible for more than 180 publications in total. Articles on behavioural and psychographic issues of tourism are published in the Journal of Marketing Management, Journal of Business Research, Journal of Travel Research, Tourism Analysis, Journal of Travel and Tourism Marketing, International Journal of Services Industry Management, and the Journal of Information Technology and Tourism. Currently he is editor-in-chief of the International Journal of Culture, Tourism and Hospitality Research.

Courses taught and contributions to courses at MODUL University Vienna

PhD program

• Online Data Collection
• Advances in Consumer Behavior Theory

MBA program

• Competitive Analysis and Strategy
• Identifying Market Segments in Tourism
• Consumer Behavior and Psychology in Tourism and Leisure II

Master program

• Tourism Business Project
• Competitive Analysis and Strategy

Bachelor program

• Business Administration - Introduction into Business
• Market Simulation Game
• Benchmarking and Balanced Scorecard
• Entrepreneurship
• Marketing Research and Consumer Behavior
• Marketing Research and Empirical Project

Further Information

Andreas Zins in the WU Research Documentation Database of WU