Josef Mazanec, Dr

Josef Mazanec began his academic career at the Institute of Advertising and Market Research (WU). He also worked as a consultant to the National Advertising Agency Organisation. From 1971-1981 he was the Austrain delegate at the European Association of Advertising Agencies (EAAA). Subsequently, Prof. Mazanec served as the head of the Institute for Tourism and Leisure Studies (WU) from 1981-2010. In 1992, he was a visiting scholar at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts.

Alongside his academic career he acted as a board member of the Association Internationale d'Experts Scientifiques du Tourisme (AIEST) from 1984-1994, as a member of the Tourist Research Centre, and founding member of the International Academy for the Study of Tourism (IAST). In addition, Prof. Mazanec was member of the Travel and Tourism Research Association, the American Marketing Association, and the American Marketing Academy. From 1981-1997 he held the position of Vice-President of the Austrian Society of Applied Research in Tourism. Also notable is his function as associate editor of the Annals of Tourism Research, a first-tier journal in the field of tourism.

During the period of 1996-2000 he was editor for Europe of Tourism Analysis and still holds positions as editorial board member of Tourism Economics, the Journal of Travel and Tourism Marketing, the International Journal of Contemporary Hospitality Management, the Journal of Modelling in Management and other media.

Prof. Mazanec was chief coordinator of the Special Research Program (SFB010) on 'Adaptive Systems and Modelling in Economics and Management Science' from 1997-2000. In addition, from 1997-2002, he was Vice-Rector for Research at WU.

Further Information

Personal Homepage and Publications
Josef Mazanec in the Research Documentation Database of "WU"

His main research interests are in the areas of hospitality and tourism management, models of consumer & tourist behavior, strategic marketing and strategic planning, multivariate methods and neurocomputing, decision support systems, management science applications to travel & tourism.