Research output per year
Research output per year
Personal profile
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Dive into the research topics where Udo Wagner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Crowdsourcing against climate change: Sponsor-challenge fit, identified motivation and intention to submit
Garaus, C., Garaus, M. & Wagner, U., Jan 2025, In: Journal of Product & Brand Management. p. 1-29Research output: Contribution to journal › Article › Research › peer-review
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Einige Überlegungen zum sensorischen Marketing aus Konsumentensicht
Wagner, U., May 2025, In: Die Ernährung, Österreichische Zeitschrift für Wissenschaft, Recht, Technik und Wirtschaft. 49, 2, p. 58-60Research output: Contribution to journal › Article › Transfer › peer-review
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Haptische Reize in der Produktpräsentation
Wagner, U. & Voit, K., 2025, Festschrift Arthur Weilinger . Knauder-Sima, C. (ed.). Wien: Manz, p. 395 405 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
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Innovating the Experience Economy: How Novel Technologies Transform Customer Experiences
Garaus, M., Treiblmaier, H., Wagner, U. & Garaus, C., Jun 2025, In: Digital Business. 5, 2, p. 100134 9 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
The effect of information on money-back guarantees on brand attribute perceptions and choices in competitive markets
Heimann, A., Hildebrandt, L. & Wagner, U., Jun 2025, In: Marketing Zeitschrift fuer Forschung und Praxis. 47, 2, 18 p.Research output: Contribution to journal › Article › Research › peer-review
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International Journal of Advertising (Journal)
Wagner, U. (Reviewer)
30 Jun 2025 → 7 Jul 2025Activity: Publication peer-review and editorial work › Publication peer-review
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Can consumers distinguish event sponsors from ambush marketers?
Grohs, R. (Speaker), Wolfsteiner, E. (Speaker) & Wagner, U. (Speaker)
26 Jun 2025Activity: Talk or presentation › Oral presentation
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FAG Workshaop 2025
Wagner, U. (Participant)
25 Jun 2025 → 27 Jun 2025Activity: Participating in or organising an event › Participation in conference
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Entscheidende Fragen bei Entscheidungen in der Consumer Science
Wagner, U. (Speaker)
26 May 2025Activity: Talk or presentation › Oral presentation
Prizes
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Best Paper Award; FAG workshop 2025
Grohs, R. (Recipient), Wolfsteiner, E. (Recipient) & Wagner, U. (Recipient), 27 Jun 2025
Prize: Prize (including medals and awards)
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Best Paper Award 2023
Wagner, U. (Recipient), Sepulveda Simon, F. (Recipient) & Enke, M. (Recipient), 2024
Prize: Prize (including medals and awards)
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