Research output per year
Research output per year
Personal profile
External positions
University of Vienna
1 Oct 1991 → 30 Sept 2020
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Dive into the research topics where Udo Wagner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Selling With Negative Emotions—Better Than None? Nonverbal Expressiveness During Sales Presentations: An Experimental Approach
Pauser, S. & Wagner, U., 3 Feb 2026, Psychology & Marketing 24 p.Research output: Contribution to specialist publication › Article › peer-review
Open Access -
Crowdsourcing against climate change: Sponsor-challenge fit, identified motivation and intention to submit
Garaus, C., Garaus, M. & Wagner, U., Jan 2025, In: Journal of Product & Brand Management. p. 1-29Research output: Contribution to journal › Article › Research › peer-review
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Editorial
Klarmann, M. & Wagner, U., 31 Mar 2025, Marketing Zeitschrift fuer Forschung und Praxis, 47, 1, p. 2-4.Research output: Contribution to specialist publication › Editorial
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Editorial
Klarmann, M. & Wagner, U., 31 Dec 2025, Marketing Zeitschrift fuer Forschung und Praxis, 47, 4, p. 2.Research output: Contribution to specialist publication › Editorial
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Editorial
Klarmann, M. & Wagner, U., 30 Sept 2025, Marketing Zeitschrift fuer Forschung und Praxis, 47, 3, p. 2.Research output: Contribution to specialist publication › Editorial
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Dynamic Pricing in Grocery Retailing via Electronic Shelf Labels
Zniva, R. (Speaker), Wagner, U. (Speaker) & Schleifer, V. (Speaker)
27 Nov 2025Activity: Talk or presentation › Oral presentation
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Academy of Marketing Science Annual Conference (Event)
Wagner, U. (Reviewer)
22 Nov 2025 → 30 Nov 2025Activity: Publication peer-review and editorial work › Editorial activity
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The effect of information on money-back guarantees on brand attribute perceptions and choices in competitive markets
Wagner, U. (Speaker)
10 Nov 2025Activity: Talk or presentation › Oral presentation
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International Marketing Trends Conference 2026 (Event)
Wagner, U. (Reviewer)
1 Oct 2025 → 20 Oct 2025Activity: Publication peer-review and editorial work › Editorial activity
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Prizes
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Best Paper Award; FAG workshop 2025
Grohs, R. (Recipient), Wolfsteiner, E. (Recipient) & Wagner, U. (Recipient), 27 Jun 2025
Prize: Prize (including medals and awards)
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Best Paper Award 2023
Wagner, U. (Recipient), Sepulveda Simon, F. (Recipient) & Enke, M. (Recipient), 2024
Prize: Prize (including medals and awards)
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Ehrenpreis: ECR Academic Student Award
Wagner, U. (Recipient), 20 Nov 2025
Prize: Prize (including medals and awards)
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Long term Membership Award
Wagner, U. (Recipient), 29 May 2025
Prize: Prize (including medals and awards)