Ulrich Gunter is Full Professor of Tourism Economics at the School of Tourism and Service Management of Modul University Vienna and Dean of the Graduate Degree Programs, thereby being responsible for the university's MBA and MSc programs. He holds a Diplom "with Honors" (roughly equivalent to MSc) in Economics from the University of Regensburg (2007, study program within the Elite Network of Bavaria; visiting undergraduate student at Santa Clara University in 2006), a PhD in Economics from the University of Vienna (2010, full scholarship from the University of Vienna as "Kollegassistent" for the structured PhD program Issues in the Global Economy: Dynamics, Governance, and Information), as well as an MA in Latin American Studies from the University of Vienna (2015). Following a habilitation process, Ulrich obtained his Venia Docendi (university teaching credential) from Modul University Vienna in 2017.

Ulrich was a visiting researcher at the University of Surrey (November 2013), the University of Sao Paulo (July to September 2014; conclusion of a Brazilian Pós-Doutorado), the University of Florida (September to October 2017), and the Pontifical Catholic University of Rio de Janeiro (August 2024). Besides being one of the two founding co-editors of the Modul University Working Paper Series, he is a current member of the editorial boards of Annals of Tourism Research, Forecasting, Journal of Hospitality and Tourism Research, Tourism Economics, and Tourism Management. He is a former member of the editorial boards of Annals of Tourism Research Empirical Insights, Journal of Travel Research, and Tourism Analysis.

Ulrich is Member of the Executive Council of the International Association for Tourism Economics (IATE), as well as Member of the Board of Directors and Chair of the Tourism and Hospitality Section (THS) of the International Institute of Forecasters (IIF). He is also a regular member of CFE and of ICHRIE. At Modul University Vienna, he is a member of the University Senate.

Ulrich's research interests are in tourism economics, sustainability in tourism and beyond, and in applied econometrics (time-series analysis, forecasting, panel-data analysis). His research has been published in leading international scholarly journals and has received external funding from various national and international bodies.