Ein prädikatives Facebook Anzeigenmodell für den österreichischen Lebensmitteleinzelhandel

This study aims to conduct demographic experiments on Facebook (Facebook ads), to better understand how consumers perceive online promotion in the field of the food retail industry. Furthermore, the study aims to understand which factors of a Facebook ad (i.e., title, picture, description) play a significant role in different regions as well as for different gender stereo types in Austria. In doing so, the study will propose an optimal ad model for the food retail market in Austria that can accurately predict the important features of Facebook ads in order to be successful.