Enhancing and Repurposing TV Content for Trans-Vector Engagement

ReTV aims to provide broadcasters and content distributors with technologies and insights to leverage the converging digital media landscape. By advancing the state of the art in the analysis of this media landscape and providing novel methods to dynamically re-purpose content for an array of media vectors (= all relevant digital channels), a Trans-Vector Platform (TVP) will provide these stakeholders with the ability to "publish to all media vectors with the effort of one". It will empower broadcasters and brands to measure and predict the success of their content and advertisments in terms of reach and audience engagement across vectors.