Open Innovation Web 2.0 Plattformen: Eine Fallstudie des Wientourismus

Firms have begun to realize that collaboration with their consumers is their key to successful innovation. The integration of external sources and collaborative innovation becomes easier due to the diverse internet-based mechanisms. Therefore, tourists are getting asked more frequently to contribute their creative insights and problem-solving skills to create, conceptualize and experience new products and/or services through social media spaces. The Vienna Tourist Board has started to implement forms of the open innovation paradigm (i.e. Idea Contest “Now or Never: Vienna2020#). Analysis based upon these kinds of initiatives can provide research as well as practice insights into the effectiveness of open innovation platforms in the field of tourism. A combination of qualitative and quantitative research methods will be employed to capture a holistic view of this phenomenon.