Qualifikationsnetzwerk "Smart Data Analytics für die Hotellerie"

The purpose of the qualification network is to teach employees of tourism businesses - especially accommodation providers - the use of data and advanced methods of analysis. Data management and analysis is considered a central element of digitalization in tourism and the added value of an efficient and effective data processing is given in the companies. The aim is to teach the state of research in a way that enables businesses to explore new sources of data and to link these sources to generate better information for decision-making. With this knowledge, businesses should be better able to accompany and to consult the guest during the whole "customer-journey". For this purpose, the scientific partners MODUL University Vienna and Technical University Vienna combine their expertise in the area of data management and tourism.