The City Travel Report by CityDNA

Tourism organizations need internationally comparable statistical data on the present structure of the industry as well as on historical and future trends. Based on reliable information, strategies and operational plans are implemented, monitored and where necessary, modified in response to feedback from the market. The City Travel Report by CityDNA (formerly: the Benchmarking Report) covers the information needs of city tourism managers and is based on the data collected by TourMIS. It has a distinct focus on the strategic and competitive position of European city destinations and thus equips destination managers with important trends and recent developments in the European city tourism business. The prime objective of this report is to convert complex statistical data to easily accessible and comprehensive managerial information mainly by graphical presentation of charts.