Tourism Jobs as Employment Opportunity for Females– Status Quo and Future Perspectives

The aim of the project was to investigate the current situation and characteristics of employment in tourism for females and to identify opportunities and strategies to (re-)attract and/or retain female employees in the hospitality industry. Focus groups were conducted to gather the opinions of female employees currently working in the hospitality industry as well as of those who had once worked in the industry but left the sector. Furthermore, experts from various fields of expertise were interviewed to obtain their point of view regarding the problems, challenges and opportunities for female employment in the tourism industry. The study identified some crucial challenges that need to be tackled in order to make the hospitality industry more attractive employer for females.