A multi-criteria approach to destination benchmarking: A case study of state tourism advertising programs in the United States

Karl Wöber, Daniel Fesenmaier

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

Original languageEnglish
Title of host publicationManagement Science Applications in Tourism and Hospitality
EditorsGu Zheng
Place of PublicationBinghamton, NY
PublisherHaworth Press
Pages1-18
Number of pages18
ISBN (Print)0789025183
Publication statusPublished - 2012

Publication series

NameJournal of Travel & Tourism Marketing Monographic "Separates"

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