Advanced Analytical Methods in Tourism Marketing Research: usage patterns and recommendations

Josef Mazanec; A. Ring; B. Stangl; K. Teichmann

Advanced Analytical Methods in Tourism Marketing Research: usage patterns and recommendations

Josef Mazanec, A. Ring, B. Stangl, K. Teichmann

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Abstract

When the American Marketing Association launched its Journal of Marketing Research in 1963, it triggered off what is nowadays called the 'multivariate revolution' in marketing. It took about a decade for marketing researchers to discover the intriguing application aea of tourism that poses plenty of challenges for advanced analytical methods.

Original language	English
Title of host publication	The Routledge Handbook of Tourism Marketing
Editors	S. McCabe
Publisher	Routledge
Pages	181-196
Number of pages	16
ISBN (Print)	9780415597036 pub: 2013-12-17
Publication status	Published - 2014

Access to Document

http://www.routledge.com/books/details/9780415597036/

Cite this

@inbook{4a6e9c1a54d44d42adf07d6db5bb3279,

title = "Advanced Analytical Methods in Tourism Marketing Research: usage patterns and recommendations",

abstract = "When the American Marketing Association launched its Journal of Marketing Research in 1963, it triggered off what is nowadays called the 'multivariate revolution' in marketing. It took about a decade for marketing researchers to discover the intriguing application aea of tourism that poses plenty of challenges for advanced analytical methods.",

author = "Josef Mazanec and A. Ring and B. Stangl and K. Teichmann",

year = "2014",

language = "English",

isbn = "9780415597036 pub: 2013-12-17",

pages = "181--196",

editor = "S. McCabe",

booktitle = "The Routledge Handbook of Tourism Marketing",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Advanced Analytical Methods in Tourism Marketing Research

T2 - usage patterns and recommendations

AU - Mazanec, Josef

AU - Ring, A.

AU - Stangl, B.

AU - Teichmann, K.

PY - 2014

Y1 - 2014

N2 - When the American Marketing Association launched its Journal of Marketing Research in 1963, it triggered off what is nowadays called the 'multivariate revolution' in marketing. It took about a decade for marketing researchers to discover the intriguing application aea of tourism that poses plenty of challenges for advanced analytical methods.

AB - When the American Marketing Association launched its Journal of Marketing Research in 1963, it triggered off what is nowadays called the 'multivariate revolution' in marketing. It took about a decade for marketing researchers to discover the intriguing application aea of tourism that poses plenty of challenges for advanced analytical methods.

M3 - Chapter

SN - 9780415597036 pub: 2013-12-17

SP - 181

EP - 196

BT - The Routledge Handbook of Tourism Marketing

A2 - McCabe, S.

PB - Routledge

ER -

Advanced Analytical Methods in Tourism Marketing Research: usage patterns and recommendations

Abstract

Access to Document

Fingerprint

Cite this