| Original language | English |
|---|---|
| Pages (from-to) | 609-634 |
| Number of pages | 26 |
| Journal | Annals of Tourism Research |
| Volume | 13 |
| Issue number | 4 |
| Publication status | Published - 1986 |
Allocating an Advertising Budget to International Travel Markets
Research output: Contribution to journal › Article › Research