An Investigation and Conceptual Model of SMS Marketing

Astrid Dickinger; Parissa Haghirian; Jamie Murphy; Arno Scharl; Ralph H. Sprague

doi:10.1109/HICSS.2004.1265096

An Investigation and Conceptual Model of SMS Marketing

Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl, Ralph H. Sprague (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere, but little research on this subject exists. This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission. Based on a literature review and exploratory qualitative research, this paper defines mobile marketing, describes its most popular application, text messaging, introduces a conceptual model of success factors for implementing mobile marketing, and proposes future research avenues.

Original language	English
Title of host publication	Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37)
Place of Publication	Hawaii, USA
Publisher	IEEE Computer Society
Pages	10031b
ISBN (Print)	0-7695-2056-1
DOIs	https://doi.org/10.1109/HICSS.2004.1265096
Publication status	Published - 2004
Event	37th Hawaii International Conference on System Sciences - Hawaii, Big Island, United States Duration: 5 Jan 2004 → …

Conference

Conference	37th Hawaii International Conference on System Sciences
Abbreviated title	HICSS
Country/Territory	United States
City	Big Island
Period	05/01/2004 → …

Access to Document

10.1109/HICSS.2004.1265096

Cite this

@inproceedings{2ccdbec102754c6c8aca4c6313d4b08d,

title = "An Investigation and Conceptual Model of SMS Marketing",

abstract = "Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere, but little research on this subject exists. This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission. Based on a literature review and exploratory qualitative research, this paper defines mobile marketing, describes its most popular application, text messaging, introduces a conceptual model of success factors for implementing mobile marketing, and proposes future research avenues.",

author = "Astrid Dickinger and Parissa Haghirian and Jamie Murphy and Arno Scharl and Sprague, {Ralph H.}",

year = "2004",

doi = "10.1109/HICSS.2004.1265096",

language = "English",

isbn = "0-7695-2056-1",

pages = "10031b",

booktitle = "Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37)",

publisher = "IEEE Computer Society",

address = "United States",

note = "37th Hawaii International Conference on System Sciences, HICSS ; Conference date: 05-01-2004",

}

Dickinger, A, Haghirian, P, Murphy, J, Scharl, A & Sprague, RH (ed.) 2004, An Investigation and Conceptual Model of SMS Marketing. in Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37). IEEE Computer Society, Hawaii, USA, pp. 10031b, 37th Hawaii International Conference on System Sciences, Big Island, United States, 05/01/2004. https://doi.org/10.1109/HICSS.2004.1265096

TY - GEN

T1 - An Investigation and Conceptual Model of SMS Marketing

AU - Dickinger, Astrid

AU - Haghirian, Parissa

AU - Murphy, Jamie

AU - Scharl, Arno

A2 - Sprague, Ralph H.

PY - 2004

Y1 - 2004

N2 - Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere, but little research on this subject exists. This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission. Based on a literature review and exploratory qualitative research, this paper defines mobile marketing, describes its most popular application, text messaging, introduces a conceptual model of success factors for implementing mobile marketing, and proposes future research avenues.

AB - Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere, but little research on this subject exists. This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission. Based on a literature review and exploratory qualitative research, this paper defines mobile marketing, describes its most popular application, text messaging, introduces a conceptual model of success factors for implementing mobile marketing, and proposes future research avenues.

U2 - 10.1109/HICSS.2004.1265096

DO - 10.1109/HICSS.2004.1265096

M3 - Conference contribution

SN - 0-7695-2056-1

SP - 10031b

BT - Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37)

PB - IEEE Computer Society

CY - Hawaii, USA

T2 - 37th Hawaii International Conference on System Sciences

Y2 - 5 January 2004

ER -

An Investigation and Conceptual Model of SMS Marketing

Abstract

Conference

Access to Document

Fingerprint

Cite this