Applying Web Content Mining for Marketing Intelligence: Strategic Insights from Digital Content Streams

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Interactive Marketing Research Conference, Amsterdam, NL.
Publication status	Published - 2018
Event	Interactive Marketing Research Conference - Amsterdam, Netherlands Duration: 23 Mar 2018 → 24 Mar 2018 Conference number: 1 https://www.imresearchconference.org/

Conference	Interactive Marketing Research Conference
Country/Territory	Netherlands
City	Amsterdam
Period	23/03/2018 → 24/03/2018
Internet address	https://www.imresearchconference.org/

Cite this

@inproceedings{e17a4b4fd00942e0b0a64c1764cb4f77,

title = "Applying Web Content Mining for Marketing Intelligence: Strategic Insights from Digital Content Streams",

author = "Astrid Dickinger and Arno Scharl",

year = "2018",

language = "English",

booktitle = "Interactive Marketing Research Conference, Amsterdam, NL.",

note = " Interactive Marketing Research Conference ; Conference date: 23-03-2018 Through 24-03-2018",

url = "https://www.imresearchconference.org/",

}

TY - GEN

T1 - Applying Web Content Mining for Marketing Intelligence: Strategic Insights from Digital Content Streams

AU - Dickinger, Astrid

AU - Scharl, Arno

N1 - Conference code: 1

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Interactive Marketing Research Conference, Amsterdam, NL.

T2 - Interactive Marketing Research Conference

Y2 - 23 March 2018 through 24 March 2018

ER -