| Original language | German |
|---|---|
| Pages (from-to) | 87-95 |
| Journal | Wirtschaftsinformatik |
| Volume | 48 |
| Issue number | 2 |
| Publication status | Published - 2006 |
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B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur
- Horst Treiblmaier
- , Andreas Strebinger
Research output: Contribution to journal › Article › Research › peer-review