Beiersdorf - Globale Marken, globaler Erfolg

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Education › peer-review

Original language	English
Title of host publication	Fallstudien aus der österreichischen Marketingpraxis 6
Publisher	Facultas Verlags- und Buchhandels AG
Pages	37-46
Number of pages	10
Volume	6
ISBN (Print)	978-3-7089-0932-5
Publication status	Published - 2013

Keywords

@inbook{ca60d37c7b3e4f0791cb6b9e09ad036a,

title = "Beiersdorf - Globale Marken, globaler Erfolg",

keywords = "IB, BWL",

author = "Marion Garaus",

year = "2013",

language = "English",

isbn = "978-3-7089-0932-5",

volume = "6",

pages = "37--46",

booktitle = "Fallstudien aus der {\"o}sterreichischen Marketingpraxis 6",

publisher = "Facultas Verlags- und Buchhandels AG",

address = "Austria",

}