| Original language | German |
|---|---|
| Pages (from-to) | 42-48 |
| Number of pages | 7 |
| Journal | Wirtschaftsinformatik |
| Volume | 49 |
| Issue number | 1 |
| Publication status | Published - 2007 |
| Externally published | Yes |
Beziehungsmarketing aus Kundensicht
Research output: Contribution to journal › Article › Research › peer-review