Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention

Gaukhar Chekembayeva; Marion Garaus; Orsolya Schmidt

Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention

Gaukhar Chekembayeva
, Marion Garaus
, Orsolya Schmidt

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the European Marketing Academy, 51st, (106554)
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 24 May 2022
Event	51st Annual EMAC Conference 2022 - Budapest, Hungary Duration: 24 May 2022 → 27 May 2022 Conference number: 51st

Conference

Conference	51st Annual EMAC Conference 2022
Abbreviated title	EMAC 2022
Country/Territory	Hungary
City	Budapest
Period	24/05/2022 → 27/05/2022

Cite this

@inproceedings{b81bd49f01f240ef9330b09238906f7e,

title = "Can{\textquoteright}t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention",

author = "Gaukhar Chekembayeva and Marion Garaus and Orsolya Schmidt",

year = "2022",

month = may,

day = "24",

language = "English",

booktitle = "Proceedings of the European Marketing Academy, 51st, (106554)",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

note = "51st Annual EMAC Conference 2022, EMAC 2022 ; Conference date: 24-05-2022 Through 27-05-2022",

}

Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention. / Chekembayeva, Gaukhar; Garaus, Marion; Schmidt, Orsolya.
Proceedings of the European Marketing Academy, 51st, (106554). European Marketing Academy (EMAC), 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention

AU - Chekembayeva, Gaukhar

AU - Garaus, Marion

AU - Schmidt, Orsolya

N1 - Conference code: 51st

PY - 2022/5/24

Y1 - 2022/5/24

M3 - Conference contribution

BT - Proceedings of the European Marketing Academy, 51st, (106554)

PB - European Marketing Academy (EMAC)

T2 - 51st Annual EMAC Conference 2022

Y2 - 24 May 2022 through 27 May 2022

ER -