Celebrities as product endorsers in a national and international context

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Original language	English
Pages (from-to)	33-54
Journal	Marketing Zeitschrift fuer Forschung und Praxis
Volume	46
Issue number	3
DOIs	https://doi.org/10.15358/0344-1369-2024-3-33
Publication status	Published - Jul 2024

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title = "Celebrities as product endorsers in a national and international context",

author = "Patrycja Swietek and Wolfgang Mayerhofer and Udo Wagner",

year = "2024",

month = jul,

doi = "10.15358/0344-1369-2024-3-33",

language = "English",

volume = "46",

pages = "33--54",

journal = "Marketing Zeitschrift fuer Forschung und Praxis",

issn = "0344-1369",

publisher = "C.H. Beck",

number = "3",

}

TY - JOUR

T1 - Celebrities as product endorsers in a national and international context

AU - Swietek, Patrycja

AU - Mayerhofer, Wolfgang

AU - Wagner, Udo

PY - 2024/7

Y1 - 2024/7

U2 - 10.15358/0344-1369-2024-3-33

DO - 10.15358/0344-1369-2024-3-33

M3 - Article

SN - 0344-1369

VL - 46

SP - 33

EP - 54

JO - Marketing Zeitschrift fuer Forschung und Praxis

JF - Marketing Zeitschrift fuer Forschung und Praxis

IS - 3

ER -