Celebrities as product endorsers in a national and international context

Patrycja Swietek, Wolfgang Mayerhofer, Udo Wagner

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	33-54
Journal	Marketing Zeitschrift fuer Forschung und Praxis
Volume	46
Issue number	3
DOIs	https://doi.org/10.15358/0344-1369-2024-3-33
Publication status	Published - Jul 2024

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title = "Celebrities as product endorsers in a national and international context",

author = "Patrycja Swietek and Wolfgang Mayerhofer and Udo Wagner",

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T1 - Celebrities as product endorsers in a national and international context

AU - Swietek, Patrycja

AU - Mayerhofer, Wolfgang

AU - Wagner, Udo

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