Consumer Intentions to Redeem Mobile Coupons

Mirella Kleijnen, Astrid Dickinger

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2007
Event36th European Marketing Academy Conference - Reykjavik, Reykjavik, Iceland
Duration: 22 May 2007 → …
Conference number: 36

Conference

Conference36th European Marketing Academy Conference
Abbreviated titleEMAC
Country/TerritoryIceland
CityReykjavik
Period22/05/2007 → …

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