Content Wizard: a demo of a trans-vector digital video publication tool

Lyndon Nixon; Konstantinos Apostolidis; Evlampios Apostolidis; Damianos Galanopoulos; Vasileios Mezaris; Basil Philipp; Rasa Bocyte

doi:10.1145/3452918.3468083

Content Wizard: a demo of a trans-vector digital video publication tool

Lyndon Nixon, Konstantinos Apostolidis, Evlampios Apostolidis, Damianos Galanopoulos, Vasileios Mezaris, Basil Philipp, Rasa Bocyte

Research output: Contribution to conference › Other › Research › peer-review

Abstract

In order to optimise the distribution of video assets online, media organizations need tailor their offerings for specific digital channels and better understand the interests of their audiences at particular points in time, which are often influenced by contemporary new stories and trends on social media. For this purpose, the research project ReTV has developed a Web-based tool termed ’Content Wizard’ which demonstrates an end-to-end, semi-automated workflow for video content creation, adaptation and distribution across digital channels. Digital assets can be selected based on predicted future trending topics, re-purposed according to the different digital channels they will be published upon and scheduled for the optimal future publication date. The result is an innovative video publication workflow that meets the marketing needs of media organisations in this age of transient online media spread across multiple channels.

Original language	English
Pages	296-298
Number of pages	3
DOIs	https://doi.org/10.1145/3452918.3468083
Publication status	Published - 23 Jun 2021

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10.1145/3452918.3468083

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title = "Content Wizard: a demo of a trans-vector digital video publication tool",

abstract = "In order to optimise the distribution of video assets online, media organizations need tailor their offerings for specific digital channels and better understand the interests of their audiences at particular points in time, which are often influenced by contemporary new stories and trends on social media. For this purpose, the research project ReTV has developed a Web-based tool termed {\textquoteright}Content Wizard{\textquoteright} which demonstrates an end-to-end, semi-automated workflow for video content creation, adaptation and distribution across digital channels. Digital assets can be selected based on predicted future trending topics, re-purposed according to the different digital channels they will be published upon and scheduled for the optimal future publication date. The result is an innovative video publication workflow that meets the marketing needs of media organisations in this age of transient online media spread across multiple channels.",

author = "Lyndon Nixon and Konstantinos Apostolidis and Evlampios Apostolidis and Damianos Galanopoulos and Vasileios Mezaris and Basil Philipp and Rasa Bocyte",

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AU - Nixon, Lyndon

AU - Apostolidis, Konstantinos

AU - Apostolidis, Evlampios

AU - Galanopoulos, Damianos

AU - Mezaris, Vasileios

AU - Philipp, Basil

AU - Bocyte, Rasa

PY - 2021/6/23

Y1 - 2021/6/23

N2 - In order to optimise the distribution of video assets online, media organizations need tailor their offerings for specific digital channels and better understand the interests of their audiences at particular points in time, which are often influenced by contemporary new stories and trends on social media. For this purpose, the research project ReTV has developed a Web-based tool termed ’Content Wizard’ which demonstrates an end-to-end, semi-automated workflow for video content creation, adaptation and distribution across digital channels. Digital assets can be selected based on predicted future trending topics, re-purposed according to the different digital channels they will be published upon and scheduled for the optimal future publication date. The result is an innovative video publication workflow that meets the marketing needs of media organisations in this age of transient online media spread across multiple channels.

AB - In order to optimise the distribution of video assets online, media organizations need tailor their offerings for specific digital channels and better understand the interests of their audiences at particular points in time, which are often influenced by contemporary new stories and trends on social media. For this purpose, the research project ReTV has developed a Web-based tool termed ’Content Wizard’ which demonstrates an end-to-end, semi-automated workflow for video content creation, adaptation and distribution across digital channels. Digital assets can be selected based on predicted future trending topics, re-purposed according to the different digital channels they will be published upon and scheduled for the optimal future publication date. The result is an innovative video publication workflow that meets the marketing needs of media organisations in this age of transient online media spread across multiple channels.

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DO - 10.1145/3452918.3468083

M3 - Other

SP - 296

EP - 298

ER -

Content Wizard: a demo of a trans-vector digital video publication tool

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