Creating Customer Value in the Context of Service Bundles: Marketing Connections. Proceedings of the Austrlia New Zealand Marketing Academy Conference

Andreas Zins; B.J. Gray; K.R. Deans

Creating Customer Value in the Context of Service Bundles: Marketing Connections. Proceedings of the Austrlia New Zealand Marketing Academy Conference

Andreas Zins, B.J. Gray (Editor), K.R. Deans (Editor)

Research output: Other contribution › Research

Original language	English
Publisher	University of Otago
Place of Publication	Duendin, NZ
Publication status	Published - 1998

Cite this

@misc{80ee9811d16040779c90105d2963dc3e,

title = "Creating Customer Value in the Context of Service Bundles: Marketing Connections. Proceedings of the Austrlia New Zealand Marketing Academy Conference",

author = "Andreas Zins and B.J. Gray and K.R. Deans",

year = "1998",

language = "English",

publisher = "University of Otago",

address = "New Zealand",

type = "Other",

}