| Original language | English |
|---|---|
| Publisher | University of Otago |
| Place of Publication | Duendin, NZ |
| Publication status | Published - 1998 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Creating Customer Value in the Context of Service Bundles: Marketing Connections. Proceedings of the Austrlia New Zealand Marketing Academy Conference
- Andreas Zins
- , B.J. Gray (Editor)
- , K.R. Deans (Editor)
Research output: Other contribution › Research