Defensive Strategies and Consumers' Bounded Rationality: An Artifical Market Simulation

Josef Mazanec, U Schuster, J Woeckl

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Advances in Doctoral Research in Management
Editors	L. Moutinho, P. Rita
Place of Publication	London
Publisher	World Scientific
Pages	105-134
Number of pages	30
Volume	1
Publication status	Published - 2006

Cite this

@inbook{6fb4f35f93ca45de9b0e7a9ea9c3faf2,

title = "Defensive Strategies and Consumers' Bounded Rationality: An Artifical Market Simulation",

author = "Josef Mazanec and U Schuster and J Woeckl",

year = "2006",

language = "English",

volume = "1",

pages = "105--134",

editor = "L. Moutinho and P. Rita",

booktitle = "Advances in Doctoral Research in Management",

publisher = "World Scientific",

address = "Singapore",

}