Destination Image Congruence in Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna

Selina Yuqing Xie; Astrid Dickinger; Daniel Dan

Destination Image Congruence in Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Jul 2025
Event	Global Marketing Conference: Marketing & Management Transformation in the Age of Digital Challenges - , Hong Kong Duration: 24 Jul 2025 → 27 Jul 2025 http://gmcproceedings.net/

Conference

Conference	Global Marketing Conference
Country/Territory	Hong Kong
Period	24/07/2025 → 27/07/2025
Internet address	http://gmcproceedings.net/

Cite this

@conference{caab1b6df1f74c248b376c7254f8302e,

title = "Destination Image Congruence in Tourism: A Big Data Analysis of Cultural Authenticity, DMO Strategies, and Tourist Experiences in Macao and Vienna",

author = "Xie, \{Selina Yuqing\} and Astrid Dickinger and Daniel Dan",

year = "2025",

month = jul,

language = "English",

note = "Global Marketing Conference : Marketing \& Management Transformation in the Age of Digital Challenges ; Conference date: 24-07-2025 Through 27-07-2025",

url = "http://gmcproceedings.net/",

}