Destination Image Measurement: Which Technique is Best for Positioning Studies?--The Case of Thailand and Wellness Travel

Andreas Zins, K. Prompitak

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract


Original languageEnglish
Title of host publicationIntegrating Hospitality & Tourism in Asia and Pacific
Publication statusPublished - 2010
EventApacCHRIE Conference 2010 - Phuket, Phuket, Thailand
Duration: 12 Aug 201014 Aug 2010

Conference

ConferenceApacCHRIE Conference 2010
Country/TerritoryThailand
CityPhuket
Period12/08/201014/08/2010

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