Destination Image Measurement: Which Technique is Best for Positioning Studies?--The Case of Thailand and Wellness Travel

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Original language	English
Title of host publication	Integrating Hospitality & Tourism in Asia and Pacific
Publication status	Published - 2010
Event	ApacCHRIE Conference 2010 - Phuket, Phuket, Thailand Duration: 12 Aug 2010 → 14 Aug 2010

@inproceedings{0a8b776df51f49efb47252519a611e0d,

title = "Destination Image Measurement: Which Technique is Best for Positioning Studies?--The Case of Thailand and Wellness Travel",

author = "Andreas Zins and K. Prompitak",

year = "2010",

language = "English",

booktitle = "Integrating Hospitality \& Tourism in Asia and Pacific",

note = "ApacCHRIE Conference 2010 ; Conference date: 12-08-2010 Through 14-08-2010",

}