Dimensionen der Werbeträgerbewertung durch den Mediaplaner - Eine empirische Studie

Günter Schweiger, Josef Mazanec, Peter Porzer, Otto Wiegele

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	German
Title of host publication	Marketing
Subtitle of host publication	Neue Ergebnisse aus Forschung und Praxis
Editors	Edgar Topritzhofer
Place of Publication	Wiesbaden
Publisher	Springer
Pages	373-395
Number of pages	23
ISBN (Print)	978-3-322-93787-2
Publication status	Published - 1978

Cite this

@inbook{e10340abc1db4372a6c6b56646bc28ae,

title = "Dimensionen der Werbetr{\"a}gerbewertung durch den Mediaplaner - Eine empirische Studie",

author = "G{\"u}nter Schweiger and Josef Mazanec and Peter Porzer and Otto Wiegele",

year = "1978",

language = "German",

isbn = "978-3-322-93787-2",

pages = "373--395",

editor = "Edgar Topritzhofer",

booktitle = "Marketing",

publisher = "Springer",

address = "Germany",

}