DMOs’ Brand Values Communication Strategies: a Comparision between Twitter and Facebook.

Lidija Lalicic, Assumpció Huertas, Antonio Moreno , Stefan Gindl, Mohammed Jabreel

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publicationInformation- and Communication Technologies in Tourism 2018
EditorsBrigitte Stangl, Juho Pesonen
PublisherSpringer
Pages159
Number of pages171
Publication statusPublished - 2018

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