E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{63a760419cb74c01a9237e638c1571fa,

title = "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2004",

language = "English",

volume = "14",

pages = "153--164",

journal = "Electronic Markets",

issn = "1422-8890",

publisher = "Springer",

number = "2",

}