| Original language | English |
|---|---|
| Pages (from-to) | 153-164 |
| Number of pages | 12 |
| Journal | Electronic Markets |
| Volume | 14 |
| Issue number | 2 |
| Publication status | Published - 2004 |
| Externally published | Yes |
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E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces
- Andreas Strebinger
- , Horst Treiblmaier
- FH Oberösterreich
Research output: Contribution to journal › Article › Research › peer-review