| Original language | English |
|---|---|
| Pages | 2-6 |
| Volume | 47 |
| No. | 2 |
| Specialist publication | Marketing Zeitschrift fuer Forschung und Praxis |
| Publication status | Published - 30 Jun 2025 |
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Editorial
- Martin Klarmann
- , Udo Wagner
Research output: Contribution to specialist publication › Editorial