Original language | English |
---|---|
Pages (from-to) | 336 |
Number of pages | 1 |
Journal | Marketing: Zeitschrift für Forschung und Praxis |
Volume | 34 |
Issue number | 4 |
Publication status | Published - 2012 |
Keywords
- IB
- BWL
Marion Garaus
Research output: Contribution to journal › Article › Research › peer-review
Original language | English |
---|---|
Pages (from-to) | 336 |
Number of pages | 1 |
Journal | Marketing: Zeitschrift für Forschung und Praxis |
Volume | 34 |
Issue number | 4 |
Publication status | Published - 2012 |