Emotional brand communication on Facebook and Twitter: are DMOs successful?

Universitat Rovira i Virgili, Spain
Universitat Rovira i Virgili
ITAKA: Intelligent Technologies for Advanced Knowledge Acquisition Department d'Enginyeria Informàtica i Matemàtiques Universitat Rovira i Virgili, Spain

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Journal	Journal of Destination Marketing & Management
DOIs	https://doi.org/10.1016/j.jdmm.2019.03.004
Publication status	Published - Mar 2019

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@article{0914ec6d1ea84aed9cc742f334c46a97,

title = "Emotional brand communication on Facebook and Twitter: are DMOs successful?",

author = "Lidija Lalicic and Assumpci{\'o} Huertas and Antonio Moreno and Mohammed Jabreel",

year = "2019",

month = mar,

doi = "10.1016/j.jdmm.2019.03.004",

language = "English",

journal = "Journal of Destination Marketing \& Management",