Evaluating Destination Advertising

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@article{4ec0d96647d94d65aa03d710dff0ecfc,

title = "Evaluating Destination Advertising",

author = "Stienmetz, {Jason L.} and Maxcy, {Joel G.} and Fesenmaier, {Daniel R.}",

year = "2015",

month = jan,

doi = "10.1177/0047287513514295",

language = "English",

volume = "54",

journal = "Journal of Travel Research",

issn = "0047-2875",

publisher = "SAGE Publications Ltd",

number = "1",

}