Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	52-74
Number of pages	23
Journal	Journal of Modelling in Management
Volume	1
Issue number	1
Publication status	Published - 2006

Cite this

@article{cc351414e130449fb0b0548c5e962821,

title = "Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment",

author = "J Mazanec",

year = "2006",

language = "English",

volume = "1",

pages = "52--74",

journal = "Journal of Modelling in Management",

publisher = "Emerald Publishing",

number = "1",

}