Explaining the choice overload effect - Does Self-Determination-Theory help?

Udo Wagner, Marion Garaus, Christian Garaus

Research output: Other contribution › Research › peer-review

Keywords

@misc{24a952cba84c416eb3caf04b36879954,

title = "Explaining the choice overload effect - Does Self-Determination-Theory help?",

keywords = "IB, BWL",

author = "Udo Wagner and Marion Garaus and Christian Garaus",

note = "Host publication data : Proceedings of the 41st EMAC Conference - Marketing to Citizens Going beyond Customers and Consumers.",

year = "2012",

language = "English",