Explaining the choice overload effect - Does Self-Determination-Theory help?

Udo Wagner
, Marion Garaus
, Christian Garaus

Research output: Other contribution › Research › peer-review

Original language	English
Publisher	Unknown publisher
Publication status	Published - 2012

Keywords

IB
BWL

Cite this

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title = "Explaining the choice overload effect - Does Self-Determination-Theory help?",

keywords = "IB, BWL",

author = "Udo Wagner and Marion Garaus and Christian Garaus",

note = "Host publication data : Proceedings of the 41st EMAC Conference - Marketing to Citizens Going beyond Customers and Consumers.",

year = "2012",

language = "English",

publisher = "Unknown publisher",

type = "Other",

}

TY - GEN

T1 - Explaining the choice overload effect - Does Self-Determination-Theory help?

AU - Wagner, Udo

AU - Garaus, Marion

AU - Garaus, Christian

N1 - Host publication data : Proceedings of the 41st EMAC Conference - Marketing to Citizens Going beyond Customers and Consumers.

PY - 2012

Y1 - 2012

KW - IB

KW - BWL

M3 - Other contribution

PB - Unknown publisher

ER -