Abstract
The webLyzard media monitoring and Web intelligence platform (www.webLyzard.com) presented in this paper is a generic tool for assessing the strategic positioning of an organization and the effectiveness of its communication strategies. The platform captures and aggregates large archives of digital content from multiple stakeholder groups. Each week it processes millions of documents and user comments from news media, blogs, Web 2.0 platforms such as Facebook, Twitter and YouTube, the Web sites of companies and NGOs, and other sources. An interactive dashboard with trend charts and complex map projections shows how often and where information is published. It also provides a real-time account of topics that stakeholders associate with an organization. Positive or negative sentiment is computed automatically, which reflects the impact of public relations and marketing campaigns.
Original language | English |
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Title of host publication | EICS '12 Proceedings of the 4th ACM SIGCHI symposium on Engineering interactive computing systems |
Editors | J.C.; et al. Campos |
Place of Publication | Copenhagen, Denmark |
Publisher | Association for Computing Machinery (ACM) |
Pages | 163-168 |
Number of pages | 6 |
ISBN (Print) | 978-1-4503-1168-7 |
DOIs | |
Publication status | Published - Jun 2012 |
Event | 4th ACM SIGCHI symposium on Engineering interactive computing systems - Denmark, Copenhagen, Denmark Duration: 25 Jun 2012 → 28 Jun 2012 |
Conference
Conference | 4th ACM SIGCHI symposium on Engineering interactive computing systems |
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Country/Territory | Denmark |
City | Copenhagen |
Period | 25/06/2012 → 28/06/2012 |
Keywords
- Interactive exploration of information spaes
- Social media monitoring tools
- Web intelligence
- Visual analytics