Facebook-based marketing: Implications and guidelines for wine tourism

Lidija Lalicic, Stefan Gindl

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publicationManaging and Marketing Wine Tourism and Destinations
Subtitle of host publicationTheory, Practice and Cases
EditorsMarianna Sigala, Richard Robinson
PublisherPalgrave Macmillan Ltd.
Pages172-185
Number of pages13
ISBN (Print)9783319754611
Publication statusPublished - 2018

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