Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing

Astrid Dickinger, Parissa Haghirian, Charly Hofacker, J. L Munera-Alemán (Editor)

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2004
Event	33rd European Marketing Academy Conference - Murcia, Spain Duration: 18 May 2004 → … Conference number: 33

Conference	33rd European Marketing Academy Conference
Abbreviated title	EMAC
Country/Territory	Spain
City	Murcia
Period	18/05/2004 → …

Cite this

@conference{ff59b9216fe34d168793a298f6500491,

title = "Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing",

author = "Astrid Dickinger and Parissa Haghirian and Charly Hofacker and Munera-Alem{\'a}n, {J. L}",

year = "2004",

language = "English",

note = "33rd European Marketing Academy Conference, EMAC ; Conference date: 18-05-2004",

}