Abstract
The core objectives of this exploratory study are (1) to examine the friendliness of destination websites for mobiles and (2) to profile the features available in different versions of mobile destination websites. Through employing the device emulator testing approach to analyze websites of top destinations in the Asia Pacific region, this study finds that destination marketing organizations in the Asia Pacific region have been optimizing their official websites for mobiles over the past few years. A responsive web design approach is predominantly used by the analyzed destination, and more features are founde to be available in "fully mobile-friendly websites".
| Original language | English |
|---|---|
| Pages (from-to) | 1126 |
| Number of pages | 1140 |
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 24 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - Sept 2019 |
Keywords
- mobile, destination management organization
- destination website
- mobile website
- responsive web design