How Hedonic and Utilitarian Service Attributes Moderate the Effect of Antecedents on Service Quality

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Original language	English
Title of host publication	Proceedings from 39th EMAC Annual Conference 2010
Publication status	Published - 2010
Event	39th European Marketing Academy Conference - Copenhagen, Copenhagen, Denmark Duration: 1 Jun 2010 → 4 Jun 2010

Conference	39th European Marketing Academy Conference
Abbreviated title	EMAC
Country/Territory	Denmark
City	Copenhagen
Period	01/06/2010 → 04/06/2010

@inproceedings{2d0c564319a74895b2ff8237a6f3b186,

title = "How Hedonic and Utilitarian Service Attributes Moderate the Effect of Antecedents on Service Quality",

author = "A. Dickinger",

year = "2010",

language = "English",

booktitle = "Proceedings from 39th EMAC Annual Conference 2010",

note = "39th European Marketing Academy Conference, EMAC ; Conference date: 01-06-2010 Through 04-06-2010",

}