Abstract
A cluster-analytic approach to benefit segmentation is described using an illustrative empirical example drawn from the Austrian domestic travel market. The results demonstrate that some benefits are incompatible with each other at the segment level, and that the "average" vacationer may be only a statistical artifact.
| Original language | English |
|---|---|
| Pages (from-to) | 17-21 |
| Number of pages | 5 |
| Journal | Journal of Travel Research |
| Volume | 23 |
| Issue number | 1 |
| Publication status | Published - 1984 |