| Original language | English |
|---|---|
| Publication status | Published - 2004 |
| Event | Asia Pacific ACR Conference - , United Kingdom Duration: 1 Jan 2004 → … |
Conference
| Conference | Asia Pacific ACR Conference |
|---|---|
| Country/Territory | United Kingdom |
| Period | 01/01/2004 → … |
Identifying Sucess Factors for Mobile Marketing: A Conceptual Model
Parissa Haghirian, Astrid Dickinger
Research output: Contribution to conference › Paper