Improving Marketing Efficiency through the Implementation of Advanced Forecasting Methods: A Short-Term Approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Marketing Efficiency in Tourism: Coping with Volatile Demand
Editors	P. Keller, Th. Bieger
Place of Publication	Berlin
Publisher	Erich Schmidt Verlag
Pages	165-179
Number of pages	15
Publication status	Published - 2006

Cite this

@inbook{7444e14b07af4927aaa3912e1b374683,

title = "Improving Marketing Efficiency through the Implementation of Advanced Forecasting Methods: A Short-Term Approach",

author = "Egon Smeral and M W{\"u}ger",

year = "2006",

language = "English",

pages = "165--179",

editor = "P. Keller and Th. Bieger",

booktitle = "Marketing Efficiency in Tourism: Coping with Volatile Demand",

publisher = "Erich Schmidt Verlag",

}