Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original language	English
Title of host publication	Data and Information Analysis to Knowledge Engineering
Editors	M. Spiliopoulou, R. Kruse, A. Nuernberger, C. Borgelt, W. Gaul
Place of Publication	Heidelberg
Publisher	Springer
Pages	40-51
Number of pages	12
Publication status	Published - 2006

Cite this

@inbook{2e9f92bd1deb4197aa8cda505e014e9f,

title = "Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?",

author = "J Mazanec",

year = "2006",

language = "English",

pages = "40--51",

editor = "M. Spiliopoulou and R. Kruse and A. Nuernberger and C. Borgelt and W. Gaul",

booktitle = "Data and Information Analysis to Knowledge Engineering",

publisher = "Springer",

address = "Germany",

}