Inferring Market Structure from Customer Response to Competing and Complementary Products

Terry Elrod; Gary J. Russell; Allan D. Shocker; Rick L. Andrews; Lynd Bacon; Barry L. Bayus; J. Douglas Caroll; Richard M. Johnson; Wagner A. Kamakura; Peter Lenk; Josef Mazanec; Vithala R. Rao; V. Shankar

Inferring Market Structure from Customer Response to Competing and Complementary Products

Terry Elrod, Gary J. Russell, Allan D. Shocker, Rick L. Andrews, Lynd Bacon, Barry L. Bayus, J. Douglas Caroll, Richard M. Johnson, Wagner A. Kamakura, Peter Lenk, Josef Mazanec, Vithala R. Rao, V. Shankar

Research output: Contribution to journal › Article › Research › peer-review

Abstract

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.

Original language	English
Pages (from-to)	221-232
Journal	Marketing Letters
Volume	13
Issue number	3
Publication status	Published - 2002

Cite this

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title = "Inferring Market Structure from Customer Response to Competing and Complementary Products",

abstract = "We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.",

author = "Terry Elrod and Russell, \{Gary J.\} and Shocker, \{Allan D.\} and Andrews, \{Rick L.\} and Lynd Bacon and Bayus, \{Barry L.\} and \{Douglas Caroll\}, J. and Johnson, \{Richard M.\} and Kamakura, \{Wagner A.\} and Peter Lenk and Josef Mazanec and Rao, \{Vithala R.\} and V. Shankar",

year = "2002",

language = "English",

volume = "13",

pages = "221--232",

journal = "Marketing Letters",

issn = "1573-059X",

publisher = "Springer New York",

number = "3",

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TY - JOUR

T1 - Inferring Market Structure from Customer Response to Competing and Complementary Products

AU - Elrod, Terry

AU - Russell, Gary J.

AU - Shocker, Allan D.

AU - Andrews, Rick L.

AU - Bacon, Lynd

AU - Bayus, Barry L.

AU - Douglas Caroll, J.

AU - Johnson, Richard M.

AU - Kamakura, Wagner A.

AU - Lenk, Peter

AU - Mazanec, Josef

AU - Rao, Vithala R.

AU - Shankar, V.

PY - 2002

Y1 - 2002

N2 - We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.

AB - We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.

M3 - Article

SN - 1573-059X

VL - 13

SP - 221

EP - 232

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Inferring Market Structure from Customer Response to Competing and Complementary Products

Abstract

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